Let’s Work Together

Whether I'm developing a social media marketing strategy, creating a video, or designing a lesson plan,
my goal is to tell an honest story that is humanizing, engaging, and easily-digestible.

The result? Transformed minds and empowered individuals.

Brand Collaborations

For me, marketing transcends merely selling a product; it's about solving a problem. My role is to guide my community through their intentional buyer journey. To achieve this, I employ a personalized, long-term, cross-platform approach grounded in trust and honesty.

    • Honest product reviews

    • Sponsored social media content

    • Sponsored blog posts

    • Affiliate programs

    • Giveaways

    • Events

    • Guest features

    Happy to discuss other ideas as well!

  • NEIWAI, Nordgreen, Linjer, MOFT, The Curated, Ana Luisa, OSEA Malibu, Pepper, Thinx, Plaine Products, LEAF Shave, Krave Beauty, MERIT Beauty, Stratia, Tradlands, Merigold, Nature Republic.

  • "We have worked with Katrina for a long time and have always loved her content. She’s genuine, thoughtful and her content is just fun to watch. Our latest collaboration was for a holiday gift guide and she did not disappoint. She actually went above and beyond to suggest content angles that was way more than what was asked (and harder to produce). Katrina is one of my personal favourite creators to work with — I kind of want to gatekeep her!" - Natalie, Linjer

    “Katrina was such a pleasure to work with! Content was executed perfectly and she went above and beyond when delivering assets. I also appreciated how openly and efficiently she communicated status updates and any blockers." - Taylor, Pepper

    “Katrina is a breath of fresh air to work with. She's great with communication and provides genuine and beautiful content. Would love to continue to work with her!” - NEIWAI

    “We loved the quality of the contents provided by Katrina, her professional and clear communication. Her involvement and dedication to this project was truly outstanding. There was no point in this collaboration where we felt lost, confused or on a different page. We were given the updates that we needed to stay on top of everything.” - Nordgreen

  • “So excited to try! I really value your honest opinion because you're always incredibly intentional about your reviews and aligning yourself with brands you truly believe in. Thanks for putting this on my radar!” -maryc_rojas

    “Thank you so much for putting together such a thorough review, Katrina! This is one of the best review videos I've watched :). Love the mix of facts and opinions. I also am not into handbags but was thoroughly engaged!” -jyw906

    “I always come to your posts when I face adversity or challenges because I know you keep it real on social media. You’re one of those few who are transparent. You see both the highs and lows in life which reminds people including myself that we are all human beings.” -yeolcool

    “I was looking for a person like you my whole YouTube life. Just found you randomly and I'm so glad that I did. You are so genuine, sweet, relatable, caring, loving and honest.”
    -tismareza1477

Social Media Marketing

Social media has evolved into a cornerstone for brands—serving as a dynamic hub to craft brand identity, showcase products, narrate compelling stories, foster customer connections, evoke emotions, and most importantly, guide customers through their journey.

In my expertise, I focus on formulating and executing a holistic strategy tailored to achieve your specific objectives.

    • Social Media Strategy Development

    • Brand Marketing

    • Content Creation and Curation

    • Video Creation (directing, filming, editing)

    • Community Management

    • Influencer Marketing

    • Affiliate Marketing

    • Campaign Coordination

    • Analytics and Reporting

    • Email Design

  • As the Manager of Social Strategies & Community at Plaine Products, I spearheaded transformative initiatives that reshaped our online presence and aligned our social content with business goals.

    From compelling brand storytelling to the successful implementation of an intentional seeding collaboration program (totaling over 150+ real user-generated collaborations), Plaine Products’ social platforms and community engagement have seen remarkable growth in the 3.5 years I have headed the social team.

    Explore the impact:
    Plaine Products Instagram & YouTube.

  • “Katrina is a true expert in the world of social media management. She doesn’t just manage social; she breathes life into it, from ideating content to fostering authentic community connections. Katrina has an impressive grasp of the customer experience and works seamlessly between teams to develop impactful marketing strategies. A true storyteller at heart, she weaves magic into brand narratives, making them a story everyone wants to be a part of. With Katrina on board, your brand’s social media game won’t just be strong, it will be extraordinary.”
    -Becca, Marketing & Business Strategies Analyst, Plaine Products;
    Associate Director, Social & Digital Media, Tulane University

Community Development

At the heart of my work is the desire to cultivate connection. I truly believe that creators, businesses, classrooms, you name it—are nothing without their community. And a community is nothing without trust.

As an expert in community building, I specialize in curating vibrant and inclusive in-person and online spaces where individuals with shared interests and values not only connect but thrive. My approach is intentionally designed to foster authentic engagement, inspire unwavering loyalty, and drive sustainable growth. I create communities that go beyond mere social interaction and ensure that each member feels seen and supported.

    • Foster in-person and online communities

    • Lead social media groups

    • Oversee affiliate and influencer programs

    • Plan and host in-person and virtual events

    • Plan and deliver in-person, hybrid, and online lessons

    • Facilitate in-person and virtual discussions

    • Create content to cultivate connection

    • Feedback collection and data analysis

    • Intentional and strategic scouting and seeding

    • Proactive and personable customer service

    • Social Science Class: Instructed 9th-12th graders in Ethnic Studies, U.S. History, U.S. Government; Developed collaborative and interactive curriculum to engage students in self-discovery and build community while examining complex topics (e.g. intersectionality, identity, oppression, culture). Continue to engage and support former students from 3 different schools via student-facing Instagram.

    • Katrina Stacie: Established and manage a tight-knit YouTube (13,000+ subscribers) and Instagram (2,100+ followers) community; Foster a strong sense of connection and maintain positive relationships with audience through active engagement, strategic content and communication, and weekly Q&A sessions.

    • Plaine Promoters: Build and sustain an engaged community of Plaine Products affiliates via intentional seeding, monthly newsletters, hosting educational workshops, and PR-gifting. Coordinated 150+ collaborations with influencers and creators that led to an overall increase in brand awareness, social media following, community engagement, customer and creator loyalty, positive product reviews, UGC content, and conversions.

    • STACE: Founded and nurtured an intimate online community dedicated to supporting educators at various stages of their careers. Facilitate discussions, organize virtual events, and provide resources to address the unique needs of transitioning, aspiring, and continuing educators.

  • Ethnic Studies - Student Feedback on Instructor / Course:

    • “You are great at getting everyone to share their own responses. You can create a safe space where sharing and presenting no longer feels foreboding.”

    • “One thing I took away from this class is that even though it seems like people around me are different, there are lots of similarities we share.”

    • “I think Ms. Yip’s greatest strength as a teacher is her ability to connect with students. I also like how she tries her best not to make a student feel singled out.”

    • “I’ve learned more about myself in this class than possibly in my life.”

    Virtual Creator Workshops - Affiliate Feedback:

    • “Thank you again for organizing the hangout! It really resonated and I always love being in a (virtual) room of like-minded people!”

    • “Thank you! You really made me feel like I'm part of a group with values very similar to mine.”

    • “Love these hangouts - always leave with a great idea to try something new. Thank you!”

    • “Thank you so much for taking the time to engage with your promoters! It's much appreciated and I look forward to the next PP Hangout ;D”